Replacing chaos with clarity, aligning your marketing with your vision for revenue growth
About Highledge Marketing
Highledge Marketing was founded to help small teams turn marketing chaos into sustainable momentum.
Through strategic clarity, brand alignment, and systems design, Highledge provides the leadership small businesses and mission-driven organizations need to grow with intention — not overwhelm.
As the founder, I serve in two primary capacities:
- As a Fractional Chief Marketing Officer (Fractional CMO) for businesses seeking high-level marketing leadership without the full-time overhead.
- As a Fractional Director of Marketing and Communications for schools and institutions looking to strengthen enrollment, brand storytelling, and communications systems.
In both contexts, Highledge is driven by a simple philosophy:
Marketing should feel clear, purposeful, and empowering


How I Help:
My specialty is bridging the gap between marketing and mission, ensuring every touchpoint reflects your values and tells a cohesive, compelling story. I’ve worked inside schools and alongside business leadership teams, so I understand the nuance of working across departments to align enrollment goals, advancement efforts, and community engagement.
Whether your organization is struggling to identify the right audience, missing opportunities to connect with families or customers, or simply overwhelmed by the pace of change, I help bring clarity, consistency, and strategic direction to your marketing in the following ways:
- Strategic Planning: Customized marketing strategies aligned to your mission and long-term goals.
- Customer & Family Journey Mapping: Optimize every step of your audience’s experience—from initial inquiry to lasting loyalty.
- Marketing Leadership: Executive-level support in a flexible format—whether you need a Fractional CMO or a Fractional Director of Marketing and Communications.
- Education Expertise: Specialized insight into enrollment marketing, retention communications, and internal alignment for independent schools.
- Results-Driven Focus: Emphasis on high-impact, measurable marketing initiatives that build momentum and deliver value.

How I Work:
I begin by listening deeply—to your leadership, your team, and often your customers or school families. Through strategic interviews and facilitated conversations, I uncover insights into your goals, challenges, and opportunities. These shape a strategy that’s not only smart, but also practical—designed to align with your unique resources and strengths.
From there, I offer a flexible approach to partnership:
- Good: Hourly or project-based engagements for targeted strategy or implementation support.
- Better: Ongoing leadership through a monthly retainer as your Fractional Director of Marketing and Communications or CMO. I can lead initiatives, support your internal team, or help you build capacity through hiring—always grounded in clarity, creativity, and results.
- Best: A full partnership model where I serve as your ongoing marketing lead and manage a handpicked team of trusted specialists to execute the strategy seamlessly, so you stay focused on the big picture.

Why I Do This:
After leading marketing for schools and growing organizations, I saw a consistent theme:
Small teams doing big things—but without the time, systems, or strategic leadership to do it well.
I became a Fractional CMO and Fractional Director of Marketing and Communications because I believe:
- Great marketing starts with a great message.
- Strategy comes before tactics—always.
- Small teams can think big without a big-agency price tag.
This work isn’t just about campaigns or metrics—it’s about reconnecting with your purpose, communicating it clearly, and building marketing that supports meaningful, long-term growth.
I bring structure and creativity, empathy and leadership—and I walk alongside my clients as a true partner, not just a provider.

What’s Next?
Check out my LinkedIn profile if you’d like to learn more about my background and experience.
Are you feeling stuck in your marketing? Answer these questions for instant insights.
Or let’s talk! Book a 30-minute Marketing Clarity Call to explore your challenges and uncover opportunities. During our conversation, we’ll:
- Identify obstacles, challenges, or gaps in your current marketing approach.
- Discuss your goals and what you’d like to achieve in the next 6-12 months.
- Share insights into the customer journey and strategies for impactful growth.
You’ll leave the call with clarity on the highest-impact next step you can take to move your business forward. No pressure, no sales pitch—just actionable advice tailored to your needs. Let’s chat and get you moving in the right direction!
Contact Me
(207) 215-6662
marketing@sarahkrizo.me
Book a time on my calendar